In any business, advertising is one of the most important things you can do. If no one knows your business or product exists, they can’t come to you for what they need. Google is one of the most popular search engines on the web. They provide two main ways for you to advertise your business within their search results.
The first option is for an online business that also has a local storefront. Called Google Places for Business, this feature allows you to provide information on your business anytime someone searches for a relevant product or location. This listing is free to update through Google. Your business may show up regardless of the information you input, however the more information you add, the more likely you will attract additional customers.
There is a wealth of information available within these listings. You can add:
- Business hours
- Phone number
- Service area
- Business overview
Your Places listing also offers an opportunity for customers to review your business and share with friends. Some tie-ins with Google+ are currently available, mainly allowing people to view the listings. Other integrations are in the works, allowing business to have their own Google+ pages and develop relationships with customers via the social media site.
Another opportunity Google provides is their AdWords advertising. Google AdWords uses a pay per click payment system. So, first you go in and create the wording you’d like to appear in your ad. Then, you choose keywords relevant to your business. Finally, you choose a per click and daily budget. For the customer, it works like this. They type in a few keywords for whatever they are looking for. If these keywords, or even a few of the words, match up with those you have input, your ad may appear at the top of the results page. This ad includes whatever text you chose and links to a website you have specified for eg. If you are a real estate developer and want to showcase your bouquet of Properties in India to potential customers; you can link your online ads to your website; thus, generating more traffic and making possible sales. If the potential customer ignores the ad, you have not been charged. If they click on it and proceed to your website, you are charged a small fee for that redirect. It’s as simple as that.
One of the most important things to consider is the budget you should set for these ads. You can set a per click cost. A fairly detailed auction takes place every time someone performs a Google search. Your maximum budget tells the most you want to pay for your ad to appear for someone to click on. Often, though, you will pay less than this. You can also choose how much to spend per day. For instance, you might want to set a budget of no more than $1 per click and $10 per day. This could give you 10 clicks or many more, depending on the final cost per click you get each time.
As Google AdWords has expanded, a few more methods for purchasing ad space have evolved. You can also setup an account to pay for every conversion you get from the ad, or simply for how often it is shown. Most people tend to find that the pay per click is the best method to start.
If you’d like to get started with Google advertising, what’s stopping you? Places for Business is free: just enter information into your profile and be sure to keep it updated. For Google AdWords, simply create an account. You can keep you budget low while you learn what works best. Also, check with whoever provides your website hosting. They often have coupons available for a free $30 or $50 to get you started.
Photo by: ivanpw