Marketing your home requires descriptive words. Words should positively describe your home. When you have a small back yard, we call it low maintenance. When the kitchen is small, we call it efficient. When the home is small, we call it cozy. When the home is cheap, we call it a starter home. Your choice of words is more important than reality. Words describe your home and this is how we market homes.
In marketing, you are promoting or selling a product or service. When marketing your home you want to use the best possible words to describe it. They will probably take pictures too. The way a home looks is important to sell it. The words help create a mental picture of the home too. If I were describing a large home as an estate, you would expect a lot of land. Expensive homes have to have certain amenities or it won’t sell in Los Angeles. They range from a media room, gym, pool, tennis court, view, maid’s quarters, right neighborhood (zip code) and much more.
A cheap (starter) home may have a porch or patio. A more expensive home will have outdoor living areas or recreation area. Choice of words or is it just the value of the property. So if you want to market your home and sell it for big bucks, you need to be able to use those words. It is not enough to just describe your home that way, but you need those amenities.
So get out your diy hat and go to work. If you want to enclose that porch, think about diy conservatories! It will no longer look like just an enclosed porch and you just upgraded your home. Imagine telling the realtor that you have a conservatory at your house. What are you waiting for? Start marketing your home.
Photo by: jimbowen0306