It is no secret that technology has forever changed the way people interact, play, and work. Businesses in particular have benefited tremendously from embracing technological improvements: videoconferencing solutions are no exception. Studies show 80% of American workers prefers to telecommute to their job. Companies who recognize this and offer this option soon leapfrog competitors.
The size of the company bears little significance regarding the benefits of videoconferencing. However, like most beneficial solutions for your company, acquiring this technology requires an investment. When weighing your investment against the many benefits, it seems nearly insignificant. But, it is nonetheless an investment. Maximizing this investment is critical to the future of your company. Technology of itself will not improve your business; it must be implemented and used correctly.
Videoconferencing Creates Jobs
Perhaps your company does not currently have off-site employees. If that is the case, considering adding new satellite positions into your business model. At-home workers are generally more satisfied and more efficient at performing their job. By creating work-from-home positions, you are affording your company the ability to partner with valuable workers who may not live in your area. You are also maximizing your time and theirs by not requiring them to “come in” for work; work is only a few feet away. This leads to greater loyalty and job satisfaction.
A videoconferencing solution is the glue that connects you and your employees. Since they are unable to attend business meetings in person, videoconferencing allow you instantly access them in real-time. This will enable your company to push initiatives through without long turnaround times while keeping your employees engaged with the company.
Videoconferencing Creates New Clients
Welcome to the 21st century company. You now have access to a global network of clients and business partners you would not have previously been able to reach. With the advent of the Internet, companies are using powerful tools like social media statistics and video streaming services to access a powerful global network of customers and influential partners. Finally, you can take your vision to the next level and reach the world with your amazing product or service.
Advanced videoconferencing technology, like Blue Jeans, allows you to have a face-to-face meeting with some thousands of miles away at a fraction of the cost of transportation and lodging. The power of people can never be underestimated in business and a videoconferencing solution can help you leverage that power.
Using Videoconferencing Technology to Benefit Your Company
The question remains, how exactly can one make use of videoconferencing to improve employee and client experiences? This is the key to a successful, cutting-edge business model. Proper implementation of this technology is essential to the vitality of your company.
- Use A Trusted Provider
If this is your first time entering the world of videoconferencing solutions for your business, finding a provider with a solid track record of success and support cannot be underestimated. A great provider will have a good record of excellence in service, innovation, and customer care, and their reviews will reflect this fact. Always perform a background check on any company before investing in their product. Check user reviews and weigh the good experiences against the bad. Use common sense when reading online reviews, as many are forged. An accurate review will usually provide more detail about the situation and how it was handled, while an inaccurate review will tend to be more vague and generic.
- Compare Features
Before investing in a new videoconferencing solution, or upgrading your existing one, ensure the features offered are compatible with your company’s needs and capabilities. Certain companies require you to use proprietary software, limit your storage and bandwidth, and cap the number of streams it will simultaneously support. Blue Jeans software, for instance, is compatible with a wide range of devices and chat programs, allowing users to choose their favorite video chat software for your meeting. This gives your employees the ability to focus on your presentation rather than attempting to learn unfamiliar software.
- Be Creative
One of the best ways to leverage your investment in videoconferencing is to find a creative use for your new video solution. Companies like Netflix, for instance, have adopted this technology wholeheartedly, using it to release quarterly earnings reports. Videoconferencing is much more than a way to stay connected to clients and employees. Properly used, it can be a way of connecting your company to the world. By becoming more approachable and interactive as a company, you will positively influence your customers. More satisfied customers mean more new customers, more revenue, more jobs, more influence in your community and across your global network. Truly, an investment in videoconferencing is an investment in the future of your company.
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