I remember when fast meant a swift runner! Some may also think of fast as abstaining from food. The classic Indianapolis 500 car race rewards the team and driver who win the race. The car with the fastest time wins. Society rewards fast or does it?
When did fast become a four letter word? Was it when it was associated with food? If food is fast, is it good? Making food fast usually means either simplicity like a peanut butter and jelly sandwich or making it in advance. Do you want a burger that was sitting under a heat lamp? Does it taste good? It must taste good enough because there is a huge industry based on getting food fast.
The fast food industry would not exist if there were no customers! Society moves very fast and wants, demands their food fast. We eat on the run, between things, between meetings, and on the way to work. The fast food industry was principally for lunch, expanded to the afternoon, then dinner and finally breakfast. Which came first the demand or was it clever marketing to make us think we needed it?
What comes next? Do you pick up something on the way to work because you don’t have time to fix it at home? No time, but you stop to pick it up on the way to work! Businesses sprang up to support our perceived need to pick things up on the way to work. I can buy gas and pick up a coffee and doughnut! I can pick up a latte and muffin on the way to work! Do you think this helps or hurts society?
Society is expanding and growing businesses to meet our needs. How can that be bad? Fast and convenient are an American phenomenon. We are in a hurry for everything, but is it a good thing? Fast is part of our lexicon! Lose weight fast. Get a loan fast. Is Fast service better than slow service? I remember having a wonderful dinner in Paris that lasted three hours. Was it the conversation? Was it the participants? The French like so many other non Americans believe a meal should be celebrated and enjoyed.
Why are we in such a hurry? Do we need instant gratification? Do we take on too much? Our schedules are filled with work, chores, school, shopping, sports, and so much more! Is it our busy lives that necessitate fast food or fast weight loss? Don’t you like food? Don’t you want to enjoy life? Is getting more done more important than enjoying what you do? Are you happier because you do everything fast? That must be it!
Rushing out of the house and picking up breakfast on the way makes us happier! Losing weight fast certainly makes people happier! There is a whole industry for diet, weight loss and supplements to take advantage of our desire to lose weight. Does it stop here with food and weight loss? Of course not! Our lives are getting faster and faster thanks to technology. When does it stop?
Thanks to technology, we have changed communication from telephone calls to texting and smart phones. Regular mail is changing to email, social media and videos. I can communicate instantly anywhere with anybody at anytime. Smart phones make technology very portable. A computer tablet, laptop and notebook provide access to the Internet anywhere and anytime. It is changing society and business. Now, employers want a college degree in a marketable skill and familiarity with social media too. Where does it stop?
Everything is fast, faster and fastest! We have food on the run, social media on the run, and access to the Internet on the run. Businesses tap into this access by marketing to us via social media on the Internet. It does not stop there! The line between work and off time is blurred because of access. Access means we can do our work anywhere and at anytime. Employers want results fast and expect everyone to respond. Fast is becoming the new four letter word! How does fast impact you?
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