With increasingly competitive markets, businesses are being forced to up their gameplay and come up with newer, more intuitive ways of capturing clients. While the concept of website localization should already be a key component of your online marketing strategy if you do business abroad, localizing your website for a US-only consumer base is also becoming crucial. After all; your customers in New York are not like your customers in LA. They don’t share the same climate, culture, or even time zone.
While you may adapt your product or service slightly to meet local State legislation, or cater to different market habits and tastes; are you making the most of the tools at your disposal to offer the very best consumer experience you can? Are you speaking to your individual buyer personas? Or are you selling the same way to ranch owner, Hank, in South Carolina as Kristen, the paralegal, in New York?
Checking out an informative SEO blog to get you started on the basic concepts of website optimization and localization is a good idea. But what is SEO anyway? Search Engine Optimization. Let me translate that for you. Getting higher up in Google equals getting more clients. How do you do this? Unless you have the time to dedicate to keeping up with Google’s ever-changing requirements, you should seek the services of an expert SEO company such as BrightEdge.com.
Whether you have customers in Moscow or Massachusetts, you need to create rich and engaging content for your website that is localized and that resonates with your consumers at a local level. Because these days search is local and search engines display listings based on a user’s location to increase relevancy and deliver a better user experience. After all, if I’m looking for a coffee store in Boston, what use is it to me seeing the very best that San Diego has to offer?
To address the local nature of customers’ search results, businesses need to localize their websites, search terms and keywords. So, if you have a huge customer base in Miami, you need the right software to establish the local search terms used there, and to make sure that your content is optimized for consumers in Miami, taking into account Miami State law, language and cultural inferences.
People will always like to feel important, and if your customers believe that you care about them, their tastes, their needs, their interests; and that you’ve taken the time to research them, your conversion rates will increase dramatically. Website localization ensures that the right people receive the right message; and that your content is optimized to increase your SERP by using precise keywords and search terms. So make sure you get you start getting your website localized today.
Michael Peggs is the founder of SEO agency Marccx Media, where they specialize in white hat link building, SEO and Content Marketing. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University – The Personal Branding Podcast.