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Post image for Five Business Reasons to Target Baby Boomers

Baby Boomers are not broke! In the United States alone, Baby Boomers will spend about $3 trillion. Hard to believe, but it is one of the most underserved market segments. Baby Boomers have been ignored by marketers because the 18-34 year old consumers are a more attractive group to advertisers. Younger people stereotype older people as useless, helpless, or devalued! Read More…


Post image for Start Thinking Outside the Box!

Thinking outside the box is one of those metaphors that really need explanation. Thinking outside the box means to think differently, unconventionally or a new perspective. Some business consultants challenged their clients to solve a “nine dots” puzzle which required a creative solution. Often we are caught up with rules or conventions to solve problems versus thinking creatively.  Read More…


Post image for The Odds Are Against You!

The odds are against you to be successful. 78% of NFL players end up broke! How many people can even say they were a professional athlete? The odds are against you to make it to that level. The odds are against you to be an Olympic athlete too. The median United States household income is $46,326. Half of the families are living on incomes less and the other half exceeds this amount.  Read More…


Post image for Are You Sabotaging Yourself?

Are you sabotaging yourself? It may be your friends, colleagues or family, someone is sabotaging your plans. It may be you! You have goals or list of things you need to do, but somehow something or someone stops you from achieving them. You tend to blame others for your failure, but it starts with you. We all make mistakes unless it is a habit! Do you sabotage your efforts or allow others to do so? Read More…


Second Chances

by Krantcents · 6 comments

Post image for Second Chances

Should people get second chances? Americans love comebacks, isn’t that a second chance? Every time you make a change, big or small is getting a second chance. What does the term second chance mean to you? If you are doing anything, you will make mistakes. If you get another chance at success, is it a second chance? Second chances are called do over, another shot, second shot, another take, take two, to just name a few. Read More…


Post image for Are You Tough Enough for Success?

Success is for anybody who is tough enough to withstand the ups and downs! Entrepreneurship is a grueling test much like the Tour de France. It takes mental toughness to get through those stages to succeed. Don’t confuse mental toughness with physical toughness. Mental toughness is resiliency, courage, flexibility, responsiveness, strength and sportsmanship. Are you tough enough? Read More…


Post image for How to Prepare your Children for Success

How can parents prepare their children for success! One measure of success is financial! There are personal finance classes, online classes, books, magazines and more. I even wrote about how field trips reinforced financial irresponsibility. It is though nothing has worked before we had all these wonderful resources. It really is not such a mystery, but you still need to do something. Read More…


Post image for Personal Finance Education Is the Key to Happiness

Learning about personal finance is the basis for success! If you are looking for a class at your local high school or community college, you will probably be disappointed. Online classes are somewhat limited although there are many books written about the subject. You can find such diverse subjects online as accounting, corporate finance or other college business classes. Does it mean that there is no demand for it?  Read More…


Post image for Get Rich as an Employee!

Are CEO’s the only ones who get rich working for someone else? No, there are many millionaires who are lucky enough to work in the technology industry. Are they the only ones? There are many more who are part of the IPO (Initial public offering) when a company goes public. There are still more who go to work in certain industries that do very well too. Read More…


Post image for Cash is not an investment

If you have an expectation of growth in your investment, forget cash! I am referring to cash investments such as money market accounts, interest bearing checking accounts, savings and certificates of deposits. It is merely a parking space for short term savings! Investing is expending money with the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property or by using it to develop a commercial venture. Where is your cash? Read More…