When putting together the design elements for your eCommerce store, you need to make sure that you leave room for certain options for payments, formatting, and the like. Being too rigid in your design may unintentionally make your eCommerce store less appealing to some customers, and it may limit the sales you can make as well.
Paypal is one of the more popular payment methods online. However, it is not always the most popular one in all target market demographics. By restricting yourself to only one form of payment, you will only be able to collect payments from individuals who have access to that option. Research your potential customers and find out what they generally use. In some cases, you may find that major credit cards are preferred over Paypal. You may also find that other services such as the pagseguro payment method are more popular in your target market. Offer as many of these options as you can.
You may be tempted to offer only one form of shipping just to make things faster and easier for you. However, you never know what the deadline will be for your customers. Try to be as flexible as you can in this regard. To give your eCommerce store an added boost, include an option in your overall web formatting for your customers to choose gift wrapping or sending an item as a gift. If the gift option is chosen, you should not include the receipt in the package. Instead, you can just email it.
Your business and store will need feedback to be able to adapt to your customers’ changing needs. Many eCommerce stores rely on basic contact forms, but look to expand this. Make sure that you include links to review forms as well as social media pages. This way your customers can get in touch with you and leave their comments. You may want to have these private initially so that you can address any negative feedback immediately and without negative consequences. However, if you want to use the positive feedback, include a request for permission to use it in advertisements or promotions. Otherwise, you could potentially violate privacy laws and cause unexpected problems.
Your web design cannot be only for traditional websites these days. You need to take into consideration the fact that more than 80 percent of smart phone users shop online through their mobile devices at some point. Make sure that you develop mobile device viewing options as well as traditional ones. You may want to go a step further and offer a high definition viewing experience, or a standard one, depending on what you’re selling.
When you develop your eCommerce store and web design, you must leave room for options. This way you don’t limit your audience. Some of the top options you will want to leave room for include payment options, shipping options, feedback options, and viewing options. By allowing for more variety, you can meet more of your target market’s needs and draw in more customers.
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